Archive for the ‘Marketing’ Category

Overdue Cat, a new letterpress greeting card and a little bit about the weather

August 12, 2010

Well, Susie hasn’t had her kittens yet – and like every other overdue/expecting mother – she is watching Oprah and eating tubs of Ben & Jerry’s.

Meanwhile, I biked through the Heat™

to bring Fred a card so he could photograph it. It isn’t any ordinary card – it is the card to introduce our new website.

Aren’t you intrigued?? It must say something sweet – just look at that cute little bellhop! I’ve been waiting to use him for a long time – thank’s cute little bellhop!

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PR for Tanek, a pregnant cat and a squirrel in my kitchen

June 24, 2010

Something weird(er) is going on around here. First, we witnessed a large orange cat date-raping our little Siamese (cat) – and THEN there was a squirrel sitting at my kitchen table eating an avocado.

LATER, I drove myself (I did!) to the edge of downtown for a stand-up meeting with the managing editor for Minnesota Business* and the guys from Tanek and Touchpoint. The meeting was in Touchpoint’s new (unfinished) space – which happens to be in the building that I imagine owning. So that’s a weird coincidence.

*The Managing Editor for Minnesota Business can be found here:

(Edina) Minnesota! Where the Booze Drips Freely From the Trees

May 6, 2010

Right? We met with half of the “Jelly Shot Test Kitchen” AND if you don’t know what I’m talking about – you soon will. These Edina ladies (why did I italicize that?) answered a pretty serious question: “What would a jell-o shot look like if it grew up?”

Here’s the answer:

A Jelly Shot Test Kitchen “cookbook” (cookbook?) is in the works and they have come to Zeichen Press to help create some buzz. I wonder if it’s because they caught wind of our professionalism. Probably.


OH, I get it! PR is like stalking!

April 29, 2010

Creative, elaborate, polite (but persistent) stalking! Nothing against the creative stalkers out there. You know who you are. Please don’t start re-stalking me.

I sent out the press package for Tanek today, it contained everything but a pan of brownies and a lock of my hair.

I hope Neal St. Anthony likes kittens.

Did I hand set that type?

Yes.


Is letterpress too classy for you?

April 14, 2010

It might be. I’m going to have to credit Martha Stewart with sparking the mainstream revival of the craft. Everyone settle down. If Martha and I ever met (someday on NBC 11:00AM CST) I would burst into tears. She’d slap me across the face and tell me to get ahold of myself. Oh, Martha! You always know just what to do!

Zeichen Press has designed and printed it’s share of wedding related invitations – and we’re pretty certain that gives us some sort of carbon-neutral status. How? It’s pretty complicated – something to do with joy and decency neutralizing our usual gaucheness.

Two-timing ZP

December 13, 2009

But I LOVE you Zeichen Press! I do. It’s just that Tanek has something (money) that you don’t have.

Does that sound shallow? It’s not, I swear. It’s not just the money. They make me coffee. AND they tell me I do good work. You just sit there and take. And take and take and take – a word that comes to mind is “relentless.” But not in a bad way.

Did I mention they’re architects?

I know! Right? Restaurants, retail, residential… Wait, did I mention restaurants?… Of course you had to know, the signs were everywhere. Remember when I made those Tanek paper dolls?

Or that 4-color halftone?

Wait, that was just last week. Anyway, I’m totally NOT breaking up with you. I’m just going to be seeing them too.

But that’s cool, right?

Don’t be so selfish.

**Editor’s Note: What does this mean??? Zeichen Press is just doing some marketing for Tanek.