Archive for the ‘Press’ Category

PR for Tanek, a pregnant cat and a squirrel in my kitchen

June 24, 2010

Something weird(er) is going on around here. First, we witnessed a large orange cat date-raping our little Siamese (cat) – and THEN there was a squirrel sitting at my kitchen table eating an avocado.

LATER, I drove myself (I did!) to the edge of downtown for a stand-up meeting with the managing editor for Minnesota Business* and the guys from Tanek and Touchpoint. The meeting was in Touchpoint’s new (unfinished) space – which happens to be in the building that I imagine owning. So that’s a weird coincidence.

*The Managing Editor for Minnesota Business can be found here:

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OH, I get it! PR is like stalking!

April 29, 2010

Creative, elaborate, polite (but persistent) stalking! Nothing against the creative stalkers out there. You know who you are. Please don’t start re-stalking me.

I sent out the press package for Tanek today, it contained everything but a pan of brownies and a lock of my hair.

I hope Neal St. Anthony likes kittens.

Did I hand set that type?

Yes.


email is so 2009

April 26, 2010

I love getting a letter in the mail – and getting a package in the mail is like finding money under your pillow. Or discovering a coin in a freshly gutted fish.

Reading my email goes like this: delete, delete, delete, delete, delete, delete, delete, delete, delete,  delete, delete, delete, delete, delete, delete… oh, that’s important… delete, delete, delete, delete, delete, delete, delete, delete, delete, delete, delete, delete.

As you know, Zeichen Press is handling all things that fall into the realm of communications for Tanek Inc. This job is usually less messy than gutting a fish but just as satisfying. Contacting reporters is part of the job and we realized that doing so via email might just be a little bit like whispering to your date across a crowded room. Not that we have dates. Or are ever invited to rooms that are crowded.

Here is the first part of a press package going out to local reporters. (Neal St. Anthony, you lucky devil!)

(Here’s a story: Ken Piper of Tanek was the head designer for the brand-new KMOJ station in North Minneapolis. That’s right: North Minneapolis. Watch out, South Minneapolis – the Northside is picking up steam!)

Hi, zeichenpress. Martha Stewart is following your tweets on Twitter.

April 2, 2010

Oh, Martha Stewart!

I wish I could believe that you were following Zeichen Press on Twitter because of the recycled Panko Japanese Style Breading box/press kit I sent you last August…

Or because of the letterpress art print I sent you last October…

Or the baby I sent you last November…

How to speak Japanese

March 16, 2010

Part of the fun of owning this multi-million dollar company is observing the effect it has on other cultures. Japan has been introduced (finally!) to Zeichen Press and the phone has been ringing off the ホック.

Potato-Guns and Make Magazine

March 4, 2010

The other day, I needed to learn how to make a potato gun. It doesn’t matter why. Anyway, I made my way to the MAKE Magazine blog – If you haven’t been – I don’t know what to say. It’s not like we can’t be friends. It will just never be more than that.

So, they are doing this Maker Business Series and I thought, “hey, I make things… I own a business…” The potato gun would just have to wait. Sorry Edmund.I sent an e-mail to someone named Gareth (Jen keeps referring to Gareth as “her” – I don’t have the heart to correct her) and told him about Zeichen Press – he responded and then it turned into an interview and… Go read it!!

Vintage Indie

January 13, 2010

This is Gabreial Wyatt —>

Me_215

I think we would totally have been friends in high school. She would have called us “top-secret friends”. I was told (by my “top-secret friends”) that “top-secret friends” are better than regular friends. Sure, they don’t go anywhere in public with you, or sit next to you at lunch, or acknowledge your presence – but, that doesn’t mean anything.

Gabreial keeps a blog about all things vintage AND indie. She interviewed me because we are such good “top-secret friends”.

Bless her heart.

Life is really going to change

October 16, 2009

No more casual afternoons at Starbucks. No more sidewalk cafes. No more days at the park with the kids. No more walking down the sidewalk with a kid on my shoulders while sipping a Starbucks Latte while going to the sidewalk cafe from the park.

Not any more. Because we’re celebrities. I know, I know – don’t worry – I’ll still make me-time. 

If you are living in a well, you might not have heard that Zeichen Press was proclaimed Best of Show by -my new favorite- magazine: Do It Yourself 

Your ice cream is melting!

With the magazine in her hands and a cart full of groceries, Jen called me. She called me over the loudspeaker. I was in the frozen foods section and she ordered me to get myself to Lane 7. I did as I was told and Thank God because Jen was being dragged away by security – I got there in the nick of time, explaining that we were on a “living on your own” outing and I’d be taking her right back to the group home as soon as we bagged her groceries.

Phew! 

Okay, here’s a sneak peak into the magazine – go and get your very own copy and don’t forget to buy some of our goddamn holiday cards.

See!?

GRANDMA!!! CAN YOU HEAR ME??!!

June 7, 2009

Grandmas don’t read HOW and they certainly do NOT read SWISS  MISS but they DO read Better Homes and Gardens. You know, BHG? See how I just dropped that abbrev? Grandma would thumb through the fashion and gossip mags at the checkout but like any good homemaker she would add the BHG to her cart. If she was feeling particular sassy, she’d throw in the DIY magazine (brought to you by the good people at BHG).

Oh, DIY! You know Martha Stewart (PS: Martha, I DO want to see how you hay your fields) reads you under the covers with a flashlight – praying that Alexis doesn’t march into the room and flip on the soft-and-natural light. 

DIY magazine is doing a story on handmade goods – a “Best in Show” collection of the various craft shows around the country. We’ll be featured in the “Printed and Pressed” spread. Mmmm, printed and pressed… that makes me want a panini. Here are some photos – we can’t decide, although I think #4 tells a good story. Sometimes I go into the shop at night and Jen is just standing there like that. Shudder.

Jen and Fran must be happy.Jen and Fran seem so content.

Fran with hand gun. Is Jen evil?scary-jen-and-fran-photosho

ONE MORE! (I photoshopped a smile on Jen’s face):

Jen is smiling.